The founder of medik8 Elliot Isaacs trained at Leeds University in the Pharmacology and Physiology Department. While working there he noticed a demand for Retin-A® which is a form of vitamin A. This gave him an insight into what people want in a skin care products as Retin A is very anti aging and also regulates the skin cells. . Many of us out there suffer from sensitive skin.  Just because you skin is oily or dry does not mean you do not have sensitive skin you can have both. Most people who suffer from acne,  rosacea or psoriasis have sensitive skin . There has been fast amount of research that has gone into making a brand that treats all skin conditions and is kind and gentle to the skin being perfect combination as it is very common to suffer from a well known skin condition and have sensitive skin as well.